Germinder + Associates

Germinder + Associates is a strategic communication and public relations agency owned by a woman. Lea-Ann O'Hare Germinder, who holds a PhD and is an APR and Fellow of PRSA, started it in 1998. It helps organisations tell their story to new and existing customers, with a long record in animal health, and now also advises on using AI responsibly in communications.

What Germinder + Associates offers

• Public relations campaigns — launching products, building categories and shifting opinion.
• Strategic communication — planning how an organisation presents itself and its issues.
• Crisis communications — protecting a brand or organisation when problems arise.
• Digital communications — online campaigns and content.
• Responsible AI in communications — work informed by the founder's doctoral research on AI.

Who it works with

It has worked in animal health, healthcare, food and beverage, sporting goods, real estate and transportation. Its "Pets Need Dental Care, Too!" campaign helped build the pet oral care category. The agency also supports companies entering the US market.

Key facts

• Based in: New York City area and Kansas City, US
• Founded: 1998
• Ownership: woman-owned
• Awards: PRSA Silver Anvil Award of Excellence, PRSA-NY Big Apple Award