Fuze branding

Fuze branding is a naming and branding studio that helps founders choose a name for a new small business or product. Rather than handing over a finished name, it coaches owners to develop a meaningful name themselves, and it has published a book setting out its method.

Products and services

• Company naming: guidance for founders looking for a name for a new small business.
• Product naming: the same coached process applied to new products.
• The Expert's Guide to Company Naming: a book that walks readers through the studio's naming process step by step so they can complete it on their own.
• Portfolio of past work: examples of earlier projects are shown on its site.

Customers and markets

The studio aims at small businesses and people launching new products. At one point it stated it was fully booked for 2022 and was passing enquiries on through referrals.