Fresh Britain

Fresh Britain, written as FreshBritain on its own site, combines brand strategy consulting with brand design. Its thinking starts from the emotional bond between a brand and the people it serves, and it sees a brand's job as carrying meaning rather than only chasing a market. The aim is to help companies perform better through clearer, stronger brands, and its published material centres on this philosophy and its method rather than on case studies.

Services

• Brand vision: setting out what a brand should stand for.
• Brand foundation: building the strategy and positioning underneath a brand.
• Brand activation: putting the brand to work with its audiences.
• Brand creation: designing the identity itself.

Who it works with

Companies looking to improve their performance through brand strategy and design.