Fred & The Good Guys

Ideas born of both.

What Prevents Us from Being Yes Men

Team chemistry is critically important when working with something as delicate as ideas, as is being on the same page So get a feel for our beliefs and if they resonate, we would like to hear from you

Strategically channeled, creativity is an economic multiplier While we love art, we're not for creativity for creativity's sake We know there is a causal link between original ideas and marketing effectiveness Below are the beliefs that guide our thinking to help us get there

The primacy of the idea

The imperative of giving a damn

Being interesting is more important than being right

Our work is fundamentally about people, but technology helps

The paramount importance of human insight, not only mere stats

Relevancy is irrelevant without differentiation

The understanding that reason leads to conclusion whereas emotion leads to action

The imperative for strategy to be creative and creative to be strategic

Playing it safe is one of the greatest dangers, in advertising and in life

None of us is as good as all of us

YOU GUESSED IT: His Name Is Fred

Fred is a culturally ambidextrous, multilingual and award-winning brand planner with over 15 years of global experience as a brand strategist in agencies, such as BBH, TBWA and MullenLowe He is also a regular guy who loves hockey

Fred was born in Sweden, educated around the world and after a decade working across Asia, he landed on US soil in 2012

When you hire Fred & The Good Guys, you get Fred And depending on the nature of the assignment, Fred calls on The Good Guys and assembles an experienced, tailored team for the task at hand