Forward And Thinking

Forward And Thinking, often shortened to F&T, is an advertising agency that plans and buys media for campaigns across several channels. Its small team handles work from first planning through production to evaluation, guided by four values: listen, honesty, care and deliver.

What Forward And Thinking offers

• Multi-channel campaigns: campaigns planned to engage audiences and turn them into customers.
• Media planning: choosing the channels and timing for each campaign.
• Out-of-home media buying: booking outdoor advertising, as in its contract with Activate Learning.
• Digital strategy and planning: led by a dedicated head of strategy and digital planning.
• Production and evaluation: producing campaign material and reviewing results.

Customers and markets

Organisations including education provider Activate Learning.

Key facts

• Recognition: shortlisted at the Prolific North Marketing Awards 2022
• Values: listen, honesty, care, deliver