Fitzroy

Fitzroy is a strategic creative agency in Amsterdam that works on brand identities and advertising campaigns. Its method rests on distinctive brand assets: a colour, typeface or visual device that repeats across everything a brand puts out. Repeating these elements is meant to make a brand easy to recognise over time.

Services

• Brand identity: visual identity systems built around recognisable, repeatable assets.
• Campaigns: ongoing campaign work that keeps those assets consistent.
• Brand strategy: deciding which assets a brand should own and use.

Customers and markets

It works with both challenger and established brands. Named clients include Fairphone, Campina, Smullers, VGZ, Gisou, Stoov, InShared, La Vie, Poows, Pink Gellac and Cloudpillo, across health insurance, sleep products, dairy, skincare and more.

Key facts

• Based in: Amsterdam, the Netherlands
• Approach: distinctive brand assets