EVERGIB

The brand was further brought to life through an ownable aesthetic made up of distinct graphic elements, dynamic imagery and the iconic Richmond Ballet blue.

The website features thoughtful details such as nuanced animation and subtle flourishes to capture the refined, elegant movement that is the essence of ballet.

Leveraging the defined brand positioning with inspiring language and engaging visuals, the Ballet’s identity is fully realized in the digital space, creating a brand experience consistent across all touchpoints The site itself reinforces the organization’s promise to awaken and uplift Upon the recent announcement of the launch, the new site immediately received over 1,000 unique users The website will continue to be monitored to assess its impact on traffic, audience engagement, and ticket sales

“Rachel and Brian were an absolute pleasure to work with to redesign the Richmond Ballet website. Their creativity, insights, and understanding were a tremendous support to our team as we took on such a large project, and I am grateful to have EVERGIB as a continued partner.”

— Carrie Blilek, Marketing & Communications Director, Richmond Ballet

VPM News Focal Point

Creating the brand for a weekly primetime TV news show

Uniting people through healthy eating to live and love better

Positioning Virginia as the next national startup hub

Putting together a style guide for a bespoke American menswear company

Making a 100-year old community nonprofit relevant

Bringing grace and beauty to the online experience of The State Ballet of Virginia

VCU School of Business

Elevating fundraising efforts to attract new donors

Advocating for Equal Rights in the U S Constitution

Refreshing a veteran-centered brand to better reflect their offerings

Strengthening marketing initiatives to inspire community fundraising

Joining the worldwide effort to promote equity

Developing a bilingual campaign to defend democracy

Creating a distinct, inclusive brand to promote equality