Engagement Labs

Engagement Labs is a data and analytics company for marketers. Its TotalSocial platform joins online social media data with offline word-of-mouth data and applies predictive analytics. The company holds a proprietary database of brand, industry and competitor information.

What Engagement Labs offers

• TotalSocial platform: measures conversation across the whole social ecosystem, online and offline.
• Predictive analytics: machine learning to find the social measures linked to marketing return.
• Competitive intelligence: brand and industry comparisons drawn from its database.
• Messaging and channel recommendations: advice for making a campaign launch land.

Customers and markets

Brands across different sectors. Examples given include a beauty brand planning a major launch and a challenger brand looking for weak spots in its category.

Key facts

• Platform: TotalSocial
• Data: ten-year proprietary database