Empire Builders LLC

Paid search and local advertising from Eau Claire

Empire Builders LLC is a media consulting firm and advertising agency in Eau Claire, Wisconsin. It describes itself as a research and development agency that works mainly on online advertising, digital marketing and paid search, and its stated focus is on the smaller and mid-sized firms of the Midwest.

The case against traditional local advertising

The company argues that when local radio, print and television advertising ends up directing customers back to the internet, it makes more sense to advertise there directly. It says many local businesses spend on broadcast and print placements where their customers are not, and it presents its method as a way to reach in-market consumers at the moment they search.

Keyword-based pay-per-click advertising

Its service runs pay-per-click (PPC) campaigns built on keyword search ads aimed at local, interest-based searches. The agency places these ads where potential customers are already searching. It also offers e-commerce pay-per-click work, online directory placement and digital marketing for "Made in the USA" businesses.

A privacy-conscious approach

Empire Builders says it does not mine individual users' personal data, does not track devices or locations, and relies on first-party data rather than tracking tools. The firm describes its targeting as interest-based and non-intrusive, and it argues that this approach works in a cookieless environment as consumer data privacy rules tighten.

Strategy consultations

For businesses unsure how to plan online advertising, the firm offers strategy consultations. The company says these cover the questions a business should answer before privacy regulation takes effect, the role of voice search, and whether a site works well on a mobile phone.

Research behind the work

The company says it has spent more than a decade on behavioral digital marketing research and development. It presents that research as the basis for its methods, which it says can reach local, national and global search results without the cost of a major purchase.

Where its clients sit

Most of its clients are local firms in and around Eau Claire, along with companies elsewhere in the Midwest that want to reach buyers at the moment they search.