effect digital

Effect Digital is a development and marketing agency that specialises in first-party customer data. It acts as an extension of its clients' in-house teams, helping them collect, manage and use their own data to improve online results.

What effect digital offers

• Digital strategy — planning for brands that want to grow online.
• Experience design — websites and digital frameworks shaped around users.
• Engineering — website builds and data infrastructure, including API and system architecture.
• Performance marketing — paid activity aimed at lead generation and customer value.
• Business intelligence — reporting on customer data, with AI used within its working methods.

Who it works with

The agency concentrates on brands in travel, living and culture. Named projects include a London airport, a swimming governing body, a build-to-rent housing brand and a London gallery.

Key facts

• Focus: first-party data and digital performance
• Sectors: travel, hospitality, property and the arts