Disrupting Ads

Disrupting Ads is the advertising practice of Johnny Molson, a Wizard of Ads partner in Chicago. It helps business owners plan ad campaigns and write the messages behind them, arguing that the message makes the media work rather than the other way round.

What Disrupting Ads offers

• Advertising strategy: bold campaign plans for owners who want steady growth.
• Ad writing: persuasive, story-led copy in place of lists of facts.
• Campaign planning for small firms: the approach set out in the book Campaign-O-Matic: How Small Businesses Make Big Ad Campaigns.
• Articles and podcast: regular pieces on topics such as running sales and dealing with inflation, also available in audio form.

Clients

The practice partners only with business owners it believes in, mostly small businesses. Instead of billing by the hour, its pay is tied to how much each client's business grows.

Key facts

• Based in: Chicago
• Network: Wizard of Ads, founded by Roy H. Williams
• Book: Campaign-O-Matic: How Small Businesses Make Big Ad Campaigns