Directions Advertising

Directions Advertising is a New Zealand agency that combines marketing strategy with advertising production. Its staff have long experience on both the client and agency side, including work for major national brands. The agency aims to keep strategy practical and to judge creative work by what it achieves.

What Directions Advertising offers

• Marketing strategy: helping a company define what sets it apart and plan for long-term goals.
• Brand positioning: working out the key points about a business and how to present them to its market.
• Creative campaigns: advertising ideas designed around results for any budget or medium.
• Integrated media: bringing traditional and digital channels together into one customer journey and making media spend go further.

Customers and markets

New Zealand companies, from major national brands to smaller firms wanting clearer marketing.

Key facts

• Based in: New Zealand