Direct Choice Inc

Direct Choice Inc, known as DCI, is an American direct marketing agency that plans and produces campaigns across brand, direct and digital channels under a single strategy. Its pitch centres on the customer experience: the agency says steady results come from keeping the end customer at the heart of each campaign.

Products and services

• Strategy: campaign planning that links brand, direct response and digital activity.
• Customer experience (CX): shaping how customers meet and respond to a client's marketing.
• Creative: concept and copy work for campaigns and projects.
• Digital optimisation: improving the performance of online channels.
• Analytics: data management and real-time analysis to guide decisions.
• Production and media: producing campaigns, including television spots, and placing them.

Customers and markets

Much of its recent published work is for health insurers. With the production company Center City Film & Video it won a Silver Telly for Jefferson Health Plans and a Bronze Telly for Blue Cross NC, both in the Insurance category.

Key facts

• Based in: United States
• Awards: two Telly Awards in the Insurance category
• Community: donations to Team Rubicon and a North Carolina food bank for hurricane relief