Dieste

Dieste is an advertising agency focused on multicultural marketing in the United States. It argues that shifting American demographics call for campaigns that understand race, ethnicity and the country's many sub-cultures, and it works with brands and their other agencies to make communication culturally relevant.

What Dieste offers

• Culture Connect™ — its own set of processes and tools that combine data, cultural insight and consumer behaviour to guide creative work.
• Audience segmentation — identifying high-value behavioural groups, which the agency calls Social Tribes.
• Creative campaigns — advertising built from those insights, with past work on Latino culture, holiday traditions and football passion.
• Multicultural consulting — helping brands and partner agencies understand American sub-cultures.

Who it works with

Dieste works with brands and their agency partners; its portfolio includes a campaign connecting Black Americans with Cricket and work aimed at Latino consumers.

Key facts

• Market: United States
• Recognition: One Show merits and Effie Awards finalist entries, as listed on its news pages
• Proprietary system: Culture Connect™