Defy

Defy is a Philadelphia agency that works on brand strategy, identity, content and cultural marketing campaigns. It has been operating for more than twenty years and does not tie itself to a single industry, instead taking on clients in sports, hospitality, real estate, financial services and biotech.

What Defy offers

• Brand strategy — sets direction and positioning for a client's brand before creative work begins.
• Branding and design — builds visual identities and the design systems that carry them.
• Content production — makes visual content and video, including a docuseries for Nike called Work In Progress.
• Campaigns — plans and runs creative marketing campaigns, such as a labour initiative campaign for the PHLCVB and a micro campaign for Fitler Club featuring Tyrese Maxey.
• Cultural marketing — ties brands to culture and communities through campaign work.

Who it works with

Published projects include work for Nike, the Ritz Carlton Residences, the PHLCVB, Elior North America's dining and events business, and Fitler Club. The agency says it works closely with each client's internal team as a partner rather than a supplier.

Key facts

• Based in: Philadelphia, United States
• Operating for: more than twenty years
• Sectors: sports, hospitality, real estate, financial services and biotech
• Culture: the agency points to transparency, empathy and representation among its staff and partners