Deduce Design

Deduce Design is a Mexico City studio with an international team that turns products and services into clear brand communication. It handles words and visuals together, for brands from launch through later growth. Its portfolio includes several Nike campaigns produced in Mexico.

What Deduce Design offers

• Research and strategy — study of a client's business, market and audience as the basis for a brand strategy.
• Design and art direction — new brand identities and refreshes of existing ones.
• Creative communication and content — ongoing storytelling and content to keep a brand's message current.
• Creative direction and production — campaigns and short films, such as Nike Lucha Libre es Hermosa.
• Brand identity and interiors — combined identity and interior design, as for the glass design firm InVisible.

Who it works with

Projects listed include work for Nike and Nike Mexico (a Día de Muertos campaign in 2020, the Club América third kit in 2021 and Nike F.C. South Mexico City), a 2024 catalogue for the Olivia Foundation, a project with Carla Fernández and InVisible.

Key facts

• Based in: Mexico City, Mexico
• Team: international
• Clients named: Nike, Olivia Foundation, Carla Fernández, InVisible