
Cactus


I work with SMEs all over the UK to help them modernise their brand, grow their business, attract new customers, penetrate new markets and increase their sales, market share and profit
I do it by shaping customer perceptions of their brand, raising their profile, building brand awareness, recognition and loyalty and establishing them as the brand of choice in their particular markets I ensure their brand is positioned correctly within their markets, clearly communicating the right message, to the right people, via the right medium and ensuring that their brand is unmistakably the answer to their customers wants and needs
I’m adept at uncovering insights, exploring new market opportunities, developing strategies and enhancing a brand’s overall design approach by establishing a strong, distinctive brand identity, improving all marketing collateral with clean, contemporary design and putting in place a strong, unified, consistent approach to their branding
Everyone has their own specialisms Their own particular strong suits For me that’s brand strategy and design, which I’ve dedicated over 30 years to I’m truly passionate about branding and how it connects businesses with customers and the power it has to transform and rejuvenate businesses Over that time I’ve had the opportunity to learn what works and what doesn’t, which allows me to advise you from experience, every step of the way I am a strategic thinker and problem solver who provides a professional outside opinion I combine thorough strategy with clean, contemporary brand design to capture your vision and deliver you a brand that reflects your company culture, ethos and values and one that you will be immensely proud of
As a freelance consultant, you work with me directly, no account handlers, no gatekeepers and absolutely no passing the buck I believe in transparency and accountability I value honesty and integrity in myself and in the clients I work with Ultimately my end goal is to bring your business and your customers together by influencing their perception of your brand, as the most compelling solution for them
I offer a free, no obligation consultation, either in person or via video call, where I am happy to answer questions, offer advice and help you formulate a way forward to achieve your goals
I can guarantee you it will not be a sales pitch!
Norman Barbour, Managing Director "Since rebranding, we have seen an increase in new enquiries of around 20% We’ve picked up new business, not only in our established field of retail, but also from smaller independent companies where the need for high quality fit outs is obvious, and in commercial offices "
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