Cornerstone Advertising

Cornerstone Advertising is a US marketing and advertising agency that works only with home service contractors. It positions itself as a client's outsourced marketing department, planning and running digital and traditional campaigns under one strategy, and it has served this trade for more than 30 years.

What Cornerstone Advertising does

• Digital lead generation: search, paid and social activity aimed at bringing in enquiries and improving visibility.
• Website strategy and build: design, development and management of contractor websites.
• Media and advertising: television, radio and print campaigns alongside online channels.
• Retention and database marketing: campaigns aimed at existing customers to win repeat work.
• Brand and creative direction: brand building and rebrands, for example when a contractor adds new service lines.
• Budget and performance reviews: showing which channels produce work and where spending should shift.

Customers and markets

Its clients are residential contractors in HVAC, plumbing, electrical, roofing and home remodelling, at every stage of growth and across the country. The agency takes on only one competing contractor per service area, so each client has an exclusive territory, and engagements run without long-term contracts.

Key facts

• Based in: United States
• Experience: more than 30 years serving home service contractors
• Model: one contractor per service area