Corazza Marketing

Wasting time with data entry and spreadsheets? You may be able to dramatically reduce that workload with automation

Are We a Good Fit?

Most of the businesses I work with fit the following profile:

• Don’t have any dedicated marketing staff
• Marketing (including websites and social media) is handled by administrative staff with oversight from the owner or management
• They work with a few external marketing suppliers (online & print advertisers, print shops, etc
• ) but management doesn’t receive proactive advice that looks at the company’s brand or marketing as a whole
• Marketing efforts are ad-hoc, without a unified strategy or the ability to measure what’s working and what isn’t
• Management has a long list of marketing ideas that often end up on the back burner due to lack of time
• They feel like things could be done better or more efficiently, but aren’t sure where or how to start making improvements
• They want good advice from someone who has enough experience to deliver without needing micromanagement If this sounds like you, contact me for an informal discussion to see if I can help Most clients are on a monthly retainer but I also regularly take project-based work

There is a huge number of different ways to market a business online, which is why it’s important to put a good strategy in place before moving on to specific tactics

I treat every client’s budget as if it were my own Marketing can be a bottomless money pit, so I make it a point to recommend only those tactics that I am confident will yield a good return

Digital marketing, unlike traditional media, lends itself very well to measurement In many cases we can analyze the whole sales funnel from someone first seeing an ad to clicking on it and then filling out a contact form That measurability means we can analyze which steps in the process should be optimized

It isn’t that difficult to build a website or implement a software system that works great on day one Where real expertise comes in is designing something that will still work five years from now

• January 30, 2023 Adding an author bio block in WordPress I recently had to add an author bio block to an older WordPress website that uses a page builder theme which doesn’t allow for template parts to be added to a page type
• Instead, I added this code to a child theme’s functions
• php file

Adding an author bio block in WordPress

I recently had to add an author bio block to an older WordPress website that uses a page builder theme which doesn’t allow for template parts to be added to a page type Instead, I added this code to a child theme’s functions php file

• December 5, 2022 How page load times affect SEO, and how to fix it Page load times are an important factor when it comes to search engine optimization (SEO)
• If your website is built with WordPress, read on for some tips on how to make it load much faster

How page load times affect SEO, and how to fix it

Page load times are an important factor when it comes to search engine optimization (SEO) If your website is built with WordPress, read on for some tips on how to make it load much faster

• November 15, 2022 Don’t use HTML headings for styling purposes Sometimes web design and SEO are at odds with each other
• One mistake involving the choice of headings is extremely common – there’s a good chance your own business’ website has this problem

Don’t use HTML headings for styling purposes

Sometimes web design and SEO are at odds with each other One mistake involving the choice of headings is extremely common – there’s a good chance your own business’ website has this problem

• November 11, 2022 How websites get hacked, and how to prevent it Websites are made with software that needs to be kept up to date for security reasons
• I’ve seen first-hand what happens when a business’ website gets hacked, and it’s often very difficult to fix – but there are preventive measures you can take to avoid it happening to you

How websites get hacked, and how to prevent it

Websites are made with software that needs to be kept up to date for security reasons I’ve seen first-hand what happens when a business’ website gets hacked, and it’s often very difficult to fix – but there are preventive measures you can take to avoid it happening to you

• October 18, 2022 Sketchy SEO: Fake Law Firm Threatening Legal Action Imagine your business gets an email from a law firm threatening you because you used a free stock photo – except it isn’t a real law firm, it’s an SEO agency
• This may sound far-fetched, but it actually happened

Sketchy SEO: Fake Law Firm Threatening Legal Action