Content Powered

Content Powered runs company blogs on behalf of its clients, handling the work from topic planning through to publishing. The agency describes its service as fully managed, so clients hand over the whole content process rather than ordering single articles. Its focus is long-form, evergreen posts meant to draw search traffic and turn readers into leads.

What Content Powered offers

• Blog management — the team takes over an existing blog and runs it as an ongoing programme.
• Content planning — research into the client's industry and a review of the current site before writing starts.
• Writing and editing — long-form articles produced by writers who pass tests and a training period before client work.
• Search optimisation — posts are optimised for search, and the team has fixed keyword cannibalisation on client sites.
• Link placements — outreach that earns mentions on outside publications, including education sites, to raise domain rating.

Who it works with

The agency works with a selected group of businesses, and case studies on its site include a furniture brand whose highest-traffic pages included articles the agency wrote. Reviews point to firms in the lower-to-mid revenue range.

Key facts

• Experience: producing content for clients for more than 15 years
• Model: fully outsourced content marketing, from analysis to publishing