Connecta

Connecta is an advertising agency founded on 16 June 1993. It started out producing radio adverts and now offers full-service advertising, brand building, publishing and consulting. The agency says it was the first agency to specialise in gamification and experiential marketing, which it began using in 2014.

What Connecta offers

• Advertising — planning and running campaigns as a full-service agency.
• Branding — creating new brands and helping existing ones meet their communication goals.
• Gamification — game-based campaigns to engage a target audience, such as a lockdown campaign for an escape room operator.
• Publishing — books, print production and layout design.
• Consulting — advice drawing on three decades of agency work, including guidance for start-ups on protecting a brand.
• Websites — sites built for clients such as a court interpreters' association.

Who it works with

Its listed clients include a national association of court interpreters and legal translators, a national chamber for crafts and small firms, a dental practice and an escape room business. A marketing strategy it produced for Axe Throwing Europe won an audience award at Conventa in 2019.

Key facts

• Founded: 1993
• Specialism: gamification and experiential marketing