CBC Automotive Marketing

CBC Automotive Marketing is a small, specialist agency whose only clients are car dealers. It draws on more than 40 years in automotive marketing and works with independent dealerships around the United States. Campaigns are produced from scratch for each store rather than from templates, and the team also advises dealers on strategy beyond the ads themselves.

What CBC Automotive Marketing offers

• Digital marketing — online campaigns aimed at bringing buyers to a dealership.
• Broadcast advertising — producing and placing television and radio work for dealers.
• Customer research — studying a dealer's buyers to shape its messages and spending.
• Custom creative — advertising material designed for each individual store.
• Strategic advice — insights and recommendations for dealer partners on growing sales.

Who it works with

The agency works with independent car dealerships across the country. Its site points to Ford Blue Advantage dealers, truck dealers and CDJR dealers among the stores it has supported.

Key facts

• Experience: more than 40 years in automotive marketing
• Market: dealerships across the United States
• Specialism: car dealer marketing only