CASHurDRIVE Marketing Pvt Ltd

CASHurDRIVE Marketing Pvt Ltd is an out-of-home advertising agency in India that puts brand messages on streets, vehicles and screens. It describes itself as one of the first firms in the country to sell advertising space on cars, cabs and auto rickshaws, and it now runs campaigns across Indian cities including Delhi, Mumbai and Lucknow.

What CASHurDRIVE Marketing Pvt Ltd does

• Outdoor media: hoardings, posters, bulletins and similar static sites in busy public areas.
• Transit advertising: branding on cabs, ride-hailing cars, trucks, hop-on hop-off buses and auto rickshaws.
• Sustainable advertising: campaigns carried on electric vehicles for brands that want a lower-impact format.
• Digital advertising and PR: online brand strategy combined with public relations work to widen a campaign's reach.
• Brand alliances: arranging partnerships between two brands that promote each other without cash changing hands.

Clients

The agency serves advertisers wanting visibility across India. It also recruits car owners, who carry banner ads on their vehicles and are paid for doing so.

Key facts

• Based in: India
• Coverage: metro cities and smaller hubs across India
• Recognition: BW Marketing MERIT and BW Retail World awards, as listed on its site