Carrot Communications Ltd.

This gives us a unique perspective on the requirements of a growing technology business

Effective communication starts conversations It builds your reputation It gives you a position and a voice in your market

We believe that every business has an interesting story to tell Our job is to find it and help you tell it in the most effective way

Our MD, Kate Hartley, has more than 25 years of experience in advising companies on their communications She will advise you on the best way to communicate, with whom, and over which channels She will help you develop stand-out strategies and campaigns, and advise you on all aspects of your communications

Great content is at the heart of any growing business It brings people into your world and gives them a reason to come back We find, create and package the stories that bring your business to life We can even run your blog for you, or create a content hub to produce daily or weekly content whether that’s written copy, podcasts or video

CRISIS MANAGEMENT AND TRAINING

Every company, no matter what size, should be prepared to face a crisis Kate will work with you to create an effective crisis plan, so you can cope should the worst happen We can also train your team in issues and crisis management, including running realistic crisis simulations in conjunction with our partner company, Polpeo

What do you want to be known for? Can you say what you do in a single sentence? We’ll help you define your offering and communicate it clearly

MEDIA AND INFLUENCER RELATIONS

We have a dedicated media relations specialist on our team, so we understand what makes journalists or bloggers tick, and how to avoid the things they hate We’ll always advise you on what makes a good story, and how to target it to the right people We’ll also advise you on how to approach influencers in your industry

It can be tough to tell your story over social media when you’re an early-stage company We will advise you on how to approach social media, which channels are right for you, and how to connect with the right people We create shareable content and can even run your social media accounts for you

"EVERY GREAT RELATIONSHIP STARTS WITH AN INTERESTING CONVERSATION"

We have 20 years of experience in building the reputations of companies, to support their growth, or to position them to attract investment or acquisition

Some of the exciting growth projects we’ve been involved with include:

• The launch of business analytics company, Omniture, into the UK market, and worked for the company up to its sale to Adobe (for $1
• 8bn)
• The communications programme around the acquisition of KPMG Consulting by Atos Origin (now Atos)
• We also promoted the involvement of Atos Origin as the technology partner to the Olympic Games
• The launch of Overture into the UK market, and subsequent sale to Yahoo! for $1
• 6bn
• The growth of Efficient Frontier, the company that pioneered performance marketing, and its subsequent sale to Adobe for $400m

Carrot was critical to our success as we expanded into the U K market They quickly developed a deep understanding of our brand and vision, accompanied by an honest enthusiasm for our product and purpose Their media relations work garnered numerous results including numerous story placements in our target outlets The Carrot team is simply a pleasure – adept at making the distance between California and London melt away, creating an effective and seamless working relationship

We have been using Carrot for a number of years who have turned their hand to any request we have had to ensure we project a consistent brand image to our clients They have been particularly valuable in supporting our customer magazine, Pulse

Based in the US, Ask com initially turned to Carrot Communications for their regional expertise in critical markets for Ask fm when we were acquiring the company Since then, Carrot Communications has become a key part of our global communications team bringing trusted guidance on day-to-day strategies as well as quick and well thought out recommendations around highly sensitive and urgent circumstances

The Social Element has worked with Carrot for over eight years, and the team has been instrumental in helping us grow our reputation, which has contributed to our business growth Together, we’ve worked on several winning award entries, and created numerous whitepapers, blog posts and articles, as well as building our reputation in our target media The Carrot team supported us through our rebrand and continues to craft great content that reflects and celebrates our values

We believe in getting the best people with the specialist skills needed to do a great job We handpick consultants, media relations specialists, and content creators as part of our team

We also have partnerships with specialists in SEO, design, broadcast and software development that we can call on when we need them

Kate is the managing director and owner of Carrot Communications She is a consultant, crisis trainer and writer, and has worked in the PR and communications business for more than 25 years, across a wide range of business-to-business, technology, corporate and consumer companies, including P&O, Atos, SeaWorld, Overture, Omniture, Efficient Frontier, Kaspersky, and Ask com

Kate left global agency life in 2000 to be part of Carrot Communications, and took over ownership of the company in 2011 In 2013, she co-founded Polpeo, a company which creates realistic crisis simulations to train companies on how to manage an online brand attack

She has spoken on communications and crisis at international events and conferences including SXSW, The Global PR Summit, PR Week’s Crisis Communications conference, Haymarket’s PR360, and Social Shake Up

Kate sits on the PRCA’s digital steering committee, and is a member of the CIPR

Gemma, our content specialist, has worked with Carrot Communications since 2007 and is responsible for much of our copywriting and creative content