Capitol Media Solutions

Capitol Media Solutions (CMS) is a media buying agency that plans, runs and adjusts advertising campaigns for brands. It builds each media plan around a client's goals, using research and analysis, then oversees the campaign and reports on results.

What Capitol Media Solutions offers

• Media planning: strategy built on research, covering timeframe, audiences, markets and budget.
• Media buying: placing ads across web, video, search, social, TV, radio, outdoor and print.
• Campaign management: continuous monitoring and adjustment of live campaigns.
• Reporting: regular reports showing how campaigns perform.
• Agency coordination: working alongside a client's other agencies so the client does not have to act as go-between.

Customers and markets

It serves brands that lack in-house media resources and want brand awareness and direct response campaigns. Marketing leaders from CORT and GAF are quoted on its site.

Key facts

• Channels: digital, video, search, social, TV, radio, outdoor and print
• Clients quoted: CORT and GAF