Canali & C. Srl

Canali & C. Srl is an Italian full-service marketing and communication agency whose portfolio centres on shopping centres and retail brands. Its projects range from launch campaigns and events to lead generation, and its website now publishes CanaliecoMag, a magazine on retail communication, branding and experiential marketing.

What Canali & C. Srl offers

• Shopping centre marketing: campaigns and launches for malls, including work on a gift card rolled out across 16 centres.
• Events and activations: in-centre events, exhibitions and themed launches such as a new food area.
• Lead generation: on-site programmes run across 32 shopping centres for one client.
• Brand storytelling: anniversary and image campaigns for manufacturers and consumer brands.
• Retail content: articles on retail communication, footfall, branding and trade marketing.

Who it works with

Its listed work covers the Emisfero centres, the Archimede and Vulcano Buono centres, Ceetrus, the ceramics maker Gresmalt, New Balance and The Good Food, a charity project from Reggio Emilia.

Key facts

• Based in: Italy
• Publication: CanaliecoMag, on retail marketing strategy