Bright Design

Bright Design, which presents itself simply as Bright, is a creative branding house in Los Angeles. It helps food and beverage consumer packaged goods companies connect with shoppers, and its main work is packaging design and logo development.

Products and services

• Packaging design: packaging built to stand out on the shelf and support sales.
• Brand identity and logos: logo development and identity refreshes.
• Brand strategy: strategic thinking and brand ideation before design starts.
• Storytelling and concepts: conceptual development and brand stories, with no fixed house style.

Who it serves

Its clients are mainly food and beverage CPG brands. Testimonials on its site come from Snack Factory Pretzel Crisps, Saffron Road, Partida Tequila, J&M Foods, Terra Chips and Safeway, whose brand identity refresh it handled.

Key facts

• Based in: Los Angeles, California
• Sector: food and beverage consumer packaged goods
• Approach: a custom process for every client rather than a signature look