Brick City Greenhouse

Brick City Greenhouse is a full-service, boutique healthcare communications agency designed for start-up pharma and biotech companies. It has worked in this area for more than ten years and builds its model around the realities of young drug companies, such as tight cash runways, small teams and heavy involvement from senior executives.

What Brick City Greenhouse does

• Healthcare advertising: strategy and creative work for pharma and biotech brands.
• Commercial launch support: help for small biotechs preparing to bring a first product to market.
• Corporate storytelling: shaping and advancing a company's corporate story.
• Senior-level account support: day-to-day work led by experienced staff.
• Project-based billing: fixed-fee billing per project instead of a traditional agency-of-record model.

Who it serves

The agency focuses on start-up and small pharmaceutical and biotech companies, including firms moving away from large holding-company agencies. Its site quotes staff from Janssen Pharmaceuticals, Medicines Development for Global Health, Horizon Therapeutics, EyePoint Pharmaceuticals and Immunomedics.

Key facts

• Legal name: Brick City Greenhouse, LLC
• Experience: more than ten years in healthcare communications
• Publication: runs a newsletter called Thoughts from the Greenhouse