Brandwatch

Brandwatch is a software company, now part of Cision, that sells a suite for social media management, consumer intelligence and influencer marketing. The platform collects public online conversations so brands can study opinion and act on it.

What Brandwatch offers

• Consumer Intelligence — searches a very large archive of online conversation to find trends and track mentions of a brand or keyword.
• Social Media Management — a shared content calendar, approvals and one inbox for engaging across channels.
• Influencer Marketing — finding influencers and running campaigns in one tool.
• Threat monitoring — real-time alerts on emerging risks to a brand across a wide range of sources.
• AI analysis — categorisation, graphing and geolocation of collected data.

Who it works with

Its customers are brands and agencies, and its website names travel and consumer technology firms among its clients.

Key facts

• Parent company: Cision
• Product areas: social listening, publishing, influencer marketing