Brand Symbol

Brand Symbol, written by the company as Brandsymbol, is an independent brand creation agency known mainly for naming. Its main clients are in pharmaceuticals and healthcare, alongside general business brands. Work follows its own i4 Methodology, a research-based process for building brands.

What Brand Symbol does

• Brand naming: creating and testing names, including drug and product names.
• Brand strategy: fact-based plans for how a company or product should be positioned.
• Insights and research: studies that inform naming and positioning choices.
• Brand design: visual identity for new and existing brands.

Customers and markets

The agency serves pharma, healthcare and business clients; its portfolio shows names such as MIMRYLO, JAVADIN, Elyte, Versolon, REVA RISE and H2prO.

Key facts

• Team: branding specialists, designers, strategists, researchers, marketers, licensed pharmacists and legal staff
• Method: its own i4 Methodology
• Reach: a global naming team drawn from many countries