Brand Refinery

Brand Refinery is a startup marketing consultancy in Great Malvern that also works from a co-working space in London. It helps founders check whether a product idea has real demand before they spend heavily on branding or launch. The firm focuses on new products, start-ups, scale-ups and crowdfunding.

Products and services

• Proposition review: questioning the market opportunity, the likely buyers and weak points in the plan.
• Market validation campaigns: paid social and search campaigns that measure clicks, sign-ups and pre-orders.
• Crowdfunding consultancy: planning and running campaigns built on the validation data.
• Product launch marketing: launch plans, audience changes or pivots based on test results.
• Start-up digital marketing: social advertising, SEO and email marketing for early-stage firms.

Customers and markets

The consultancy works with founders, entrepreneurs and early-stage businesses, including those preparing for investors.

Key facts

• Based in: Great Malvern, England
• Other office: co-working space in London
• Approach: three steps of validating the market, refining the idea and acting on the data