Brand Ideas

Brand Ideas is an advertising agency that builds its campaigns around research into consumers and their stories. It is headed by Bobby Del Rosario, Iten Del Rosario and Kiko Gargantiel, with Dr Ned Roberto as chairman and mentor.

What Brand Ideas offers

• TV commercials — 15 and 30-second spots for consumer products.
• Radio commercials — radio spots for medicines, food and drinks.
• Jingles and music videos — brand songs and corporate music pieces.
• Consumer insight — studying different types of consumers to shape campaign ideas.

Who it works with

Its portfolio lists work for Ponstan, Cecon, Eagle Cement, PhilPlans, Zest-O, Quickchow Pancit Canton, Ensure, Fucidin, Barako Bull, Gran Matador Brandy and GSMI.

Key facts

• Leadership: Bobby Del Rosario, Iten Del Rosario and Kiko Gargantiel
• Chairman: Dr Ned Roberto