Brand Culture Company

Brand, culture and revenue are treated as three parts of one problem at this strategic consultancy, which goes by BrandCulture and has offices in Los Angeles, Atlanta and Barcelona. It says it helps established and emerging leaders build standout brands, and that its work spans strategy through to execution.

Shared Purpose as the organizing idea

The consultancy's central concept is Shared Purpose, which it defines as a single, clear statement of value that engages customers and enlists employees. It says the idea is more than a tagline or a proprietary model: it explains why an organization matters, persuades customers to believe as well as buy, and encourages employees to do more than turn up.

Brand development

On the brand side, the agency creates new brands and revives existing ones. Its work includes visual identity, naming and brand architecture, and it helps clients simplify complex portfolios of products and services and communicate a unique value proposition at every touchpoint.

Culture building and revenue growth

Culture work includes rewards and recognition programs for executives and human resources leaders, aimed at engagement, alignment and decision making across roles and levels. To accelerate go-to-market efforts, it offers content marketing, public relations, advertising and sales toolkits. On the digital side it designs and builds websites, makes film, video and motion graphics, and runs social channels that support the brand.

Sectors and team

It names health, lifestyle, professional and financial services, and technology and clean tech among its sectors. The team combines strategists, designers, digital media specialists and project managers.

Brand Culture Company, known as BrandCulture, is a strategic branding agency with a presence in Los Angeles, Atlanta and Barcelona. Its work links three areas: the brand customers see, the culture employees share, and the sales work that turns both into revenue.

What Brand Culture Company offers

• Brand development: visual identity, naming and brand architecture, and simplifying complex product portfolios.
• Culture building: rewards and recognition programmes and alignment work with leaders and HR teams.
• Revenue growth: go-to-market planning and sales tools.
• Digital and video: website design and development, film, video and motion graphics.
• Social media: social channels that support the brand.

Who it works with

Established and emerging leaders in these sectors:

• Health
• Lifestyle
• Professional and financial services
• Technology and clean tech

Key facts

• Offices: Los Angeles, Atlanta and Barcelona
• Core idea: Shared Purpose, a single statement of value for customers and staff