Brainwave Communications Ltd.

We think, speak, drink in a medley of colour and sound We’re passionately proud about the things we do and it shows in how we do them We’re dedicated to the creative cause

• are your hands held hostage? The Purpose: To introduce the new Gental Care Hand Sanitiser range Our Big Idea: Have your hands been taken over? The Story: The idea was to visually represent your hands under the control of germs
• To visually drive the message, we gave the germs character by portraying them as a gang that has taken over your hands

are your hands held hostage?

The Purpose: To introduce the new Gental Care Hand Sanitiser range Our Big Idea: Have your hands been taken over? The Story: The idea was to visually represent your hands under the control of germs To visually drive the message, we gave the germs character by portraying them as a gang that has taken over your hands

• all-out war on termites The Purpose: To launch the New 4x stronger Termidor by BASF Our Big Idea: The ultimate defence against termites The Story: We created a story where the Termidor pack was dressed in full army gear ready to defeat termites once and for all

all-out war on termites

The Purpose: To launch the New 4x stronger Termidor by BASF Our Big Idea: The ultimate defence against termites The Story: We created a story where the Termidor pack was dressed in full army gear ready to defeat termites once and for all

• 1, 2, 3, 4, 5, drive The Purpose: To showcase Motorol’s range of lubricants and its benefits Our Big Idea: Motorol Big 5 The Story: Africa’s big five (lion, elephant, rhino, leopard and buffalo) represent resilience, performance, power, agility and strength
• Motorol embodies these characteristics and is designed for Kenya’s tough roads and driving conditions
• We crafted each animal from engine components to bring out the product attributes

1, 2, 3, 4, 5, drive

The Purpose: To showcase Motorol’s range of lubricants and its benefits Our Big Idea: Motorol Big 5 The Story: Africa’s big five (lion, elephant, rhino, leopard and buffalo) represent resilience, performance, power, agility and strength Motorol embodies these characteristics and is designed for Kenya’s tough roads and driving conditions We crafted each animal from engine components to bring out the product attributes

pocket change makes all the change

The Purpose: To ‘change’ the value of Kshs 20 and promote use of SJM Our Big Idea: Usitupe Mbao

• a snuggle a day The Purpose: To create widespread awareness Our Big Idea: Clothes so snug, it feels like a hug The Story: Led by the Gental Care Fabric Softener Mascots, we reached out to people by doing good deeds for them
• This was in line with the brand’s claim ‘forever caring’

a snuggle a day

The Purpose: To create widespread awareness Our Big Idea: Clothes so snug, it feels like a hug The Story: Led by the Gental Care Fabric Softener Mascots, we reached out to people by doing good deeds for them This was in line with the brand’s claim ‘forever caring’

• more than one way to jam The Purpose: To re-introduce people to Zesta Jam Our Big Idea: Jam it Up! The Story: By pairing Zesta Jam with local breakfast/snacktime foods, we showed the product’s versatility
• For added compatibility, we ‘jammified’ each food by creating exciting ‘jamtastic’ food names and characters

more than one way to jam

The Purpose: To re-introduce people to Zesta Jam Our Big Idea: Jam it Up! The Story: By pairing Zesta Jam with local breakfast/snacktime foods, we showed the product’s versatility For added compatibility, we ‘jammified’ each food by creating exciting ‘jamtastic’ food names and characters