Bold Agency

Bold Agency trades as The Bold Group, a Saudi-founded group that brings several specialised agencies together under one roof. The agencies share work across marketing, communications and technology so a client can draw on more than one discipline at once.

What Bold Agency does

• Creative campaigns and production: a unit of creatives and producers making advertising campaigns and filmed content.
• Brand creation: a unit that builds brands using local knowledge alongside international partners.
• Brand innovation, design and technology: a hub for design work and digital projects such as websites.
• Digital transformation and business consultancy: advisory work for organisations changing how they operate.
• Cultural products: projects in the Saudi creative and cultural sector.

Customers and markets

Past work includes the Misk Art Week website for Misk Art Institute and the launch campaign for Majid Al Futtaim's Share loyalty programme. The group also invites investors, entrepreneurs and international agencies to partner with it.

Key facts

• Based in: Saudi Arabia
• Structure: a group of specialised agencies
• Leadership: Saud Saadoun is general manager of Bold Creatives