Blufish Design

Home builders in the American Southwest were an early specialism for Blufish Design, a design studio in Scottsdale, Arizona that mixes creative work with data. It describes itself as an award-winning full-service advertising agency that handles traditional media, digital design and marketing.

Creative services

Blufish offers campaign creation, print design, email, digital advertising and brand development. It argues that no business can do without a clearly defined identity. A website design team builds accessible sites with the customer in mind, and copywriters produce content and industry-specific blog posts meant to set a brand apart.

Search, social and paid media

The studio plans local and organic search engine optimization to help clients appear higher in results. It manages social media channels, planning and developing content, tracking analytics and scheduling posts across platforms such as Twitter, Facebook and LinkedIn. Paid media is presented as a tool to drive traffic, improve engagement and increase brand awareness. The site also lists public relations, web development and media buying.

Websites and branding for home builders

The agency has built websites for a number of home building companies and says it knows what interests prospective buyers. Its work in this area includes interactive floor plans, site maps and sales offices.

Projects on its site show the range. It rebranded a beachside townhome and live/work community in Dana Point, California, created the identity for a regional builders association's annual awards, which the agency says doubled attendance, and refreshed the brand of a large 55-plus community in Texas, which it says lifted sales. It also modernized the website of a mid-rise condominium building in San Diego and designed anniversary branding for a long-established privately held builder.

The team and its writing

A group of strategists, designers, developers and project managers carries out the work. The blog covers topics such as getting followers to engage with social posts, changes in Instagram's video format and what brand architecture means.

Blufish Design is a design and advertising studio in Scottsdale, Arizona. It pairs creative work for print and digital with data-led marketing, and has built a specialism in websites and campaigns for home builders.

What Blufish Design offers

• Branding and creative: brand development, campaign creation, print design, email and digital ad creative.
• Local and organic SEO: search plans to lift a business in local and general search results.
• Social media management: planning content, scheduling posts and tracking results on channels such as Facebook, LinkedIn and Twitter.
• Paid media: building and optimising ad campaigns on Google Ads, Facebook, Instagram, LinkedIn and other platforms.
• Website design: accessible, functional websites built around a client's customers.
• Content creation: copywriting and industry blogs, plus public relations work.

Who it works with

Blufish works with both new and established businesses. It has a strong record with home building companies, producing interactive floor plans, site maps and sales office material; projects shown include Bonterra by Taylor Morrison and The Park at Bankers Hill.

Key facts

• Based in: Scottsdale, Arizona, US
• Team: strategists, designers, developers and project managers