Blufish Design

Whether you own a well established business or are just starting out, paid media is an essential tool designed to drive traffic to your website, improve engagement and increase brand awareness Blufish cares about results, and with paid media we can ensure that your content goes to all of the right places

First impressions are everything and a beautifully designed, fully-functional website is a great way to make your mark Accessible and enjoyable, our team of creative designers build websites with your business and its customers in mind

The development of exciting and fresh content for your audience is essential for every business, no matter the industry From intriguing copywriting to informative and industry specific blogs, we at Blufish craft content that will set your brand apart from the competition

Our design team has developed websites for a number of home building companies and we know what it takes to gain the interest of prospective clients From interactive floor plans, to the development of site maps and sales offices, it’s simple – Blufish knows home builders

Bonterra by Taylor Morrison

The Park at Bankers Hill

Start from Scratch Campaign

Your Brand, But

Next Level At Blufish, we know that developing a standout brand encompasses eye-catching designs and data driven marketing This doesn’t happen alone, rather is created at the hands of our dedicated team Our mighty group of strategists, designers, developers and project managers are eager to partner with you and implement a strategy that will drive your business forward If you have a brand, we have a plan to take it to the next level

Ready to Make a Splash?

Engagement Baiting One of the hardest things for a company to accomplish is getting their followers to engage with their social media content There are a number of techniques used…

Instagram’s Increased Focus on Reels

Instagram’s Increased Focus on Reels Instagram has continued to find ways to reinvent itself in order to remain competitive amidst the emergence of new apps The head of Instagram, Adam…

What is Brand Architecture?

We hear the word “brand” referenced frequently when it comes to businesses Developing a unique brand is something that companies work hard to perfect so their customers know exactly what… Now a residential beachside community, South Cove is made up of townhomes as well as live/work units all located in Dana Point, California Contracted to upgrade South Cove’s overall branding, Blufish’s designs perfectly showcases the beachy energy that can be felt throughout South Cove

The Home Builders Association of Metro Denver contacted Blufish to brand their upcoming CARE Awards, which honors the very best architects, custom builders, interior and landscape designers, remodelers and industry partners Blufish developed a mid-century modern style branding for the awards ceremony and as a result, the ceremony’s attendance doubled in comparison to previous years

Located in Texas, Bonterra by Taylor Morrison is one of the nation’s largest 55+ communities in the nation In search of a modern touch, the community contacted Blufish for branding, digital, print assistance The reimagined brand positioned Bonterra as a friendly and engaging place to live, which resulted in a rejuvenated interest in the community Sales immediately increased and is now one of the most successful communities in the Taylor Morrison portfolio

The Park at Bankers Hill, which is located in the Bankers Hill neighborhood of San Diego, contacted Blufish to develop both branding and marketing for its stunning mid-rise building, which overlooks the San Diego Harbor and Balboa Park Featuring residential units ranging in price from 1 5 million dollars to 4 million dollars, Blufish modernized the condominium’s website, blending the sophistication of New York’s Central Park with the beachside flare that can only be found in sunny San Diego

One of the earliest privately held companies in the nation, Neal Communities entrusted Blufish with updating their overall branding to include an acknowledgement of their 50th anniversary Honored by the task at hand, Blufish’s branding for Neal featured celebratory colors and an ode to Neal Communities legacy With much branding success, elements of Blufish’s 50th anniversary designs for Neal Communities were integrated into the overall Neal brand

Grand Park is an age targeted community, offering numerous amenities for multi-generational households Blufish took on rebranding the south Florida community, highlighting its family friendly appeal and strong sense of community

This boutique, local builder needed a website to help quickly and easily distinguish its diverse product lineup in the minds of home buyers It also needed to reflect the refined sophistication of their homes and brand Upon first entering this website, potential buyers are greeted with beautiful, full-screen, frameless photography — reminiscent of boutique fashion brands Refined yet conversational copy also lends itself to a feeling of laid-back luxury An abundance of white, open space accentuated by pops of color help carry through the website’s understated refinement, giving information room to breathe Buyers are quickly greeted by three sub brands, each reflecting a distinct product line and catering to a different demographic This makes it easy to choose the sub brand that best suits the buyer’s needs Each sub brand page features distinct branding and photography choices that represent that specific demographic Unique taglines also help to further reinforce and differentiate these brands in the minds of buyers This site needed to be very highly converting Every page offers multiple touchpoints that encourage site visitors to email or call a Sales Associate for more information

Blufish sought out to create a national campaign for Taylor Morrison in an effort to increase lead generation for the home builder As a result, the Start from Scratch Campaign was created The free scratcher cards featured giveaways and new home incentives