BlueMagnet

A data-driven performance digital marketing company

Our Unique Approach to Your Digital Success

Our experienced digital experts play a strategic role in facilitating stakeholder alignment through a process of understanding your customers’ needs, while discovering innovative solutions through reinventing and re-imagining business models, processes and customer experiences to drive better business and marketing outcomes In addition to offering advanced SEO services, our team of digital marketing experts provide professional digital marketing consulting, coaching and advisory services to assist you in clearly defining your unique value propositions and ideal target personas, while gaining extensive insights about your competitive landscape to form the basis of your Digital Marketing Strategy to enhance all digital touch-points

Our methodology is underpinned by taking a deep-dive into understanding your company’s objectives [Discovery], supported by comprehensive competitive and market analysis [Research] and an in-depth review [Audit] of all of your digital assets to ensure that we identify the sweet spot for delivering optimal [Digital Marketing Strategy] results as quickly as possible

Educational Digital Marketing Training for Key Stakeholders

Online Market Research to identify the Digital Marketing Sweetspot

Audit and Benchmark your Digital Effectiveness for improved ROI

Develop the Digital Customer Engagement Marketing Strategy

Formulate a Digital Workforce Skills Development Plan

Inform the Digital Skills Recruitment and Learnership Strategy

Formulate a plan to Measure Key Performance Success Outcomes

At BlueMagnet, we understand that Digital requires buy-in from all stakeholders within your organisation, and our team of Digital and SEO Specialists have extensive experience in providing consultation and guidance to SMME’s and Enterprise-level organisations to assist them in enhancing the performance of their People, Processes, Technologies and Customer Experiences through Digital skills and capabilities

Whether you’re a member of the Executive, Marketing or Technical Team; or simply a part of the greater workforce; we will  help you put Digital at the heart of your business to remain relevant into the future

Why Choose BlueMagnet as your Digital Marketing Partner

Over 45+ Years’ Experience in Digital Marketing

Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all digital touchpoints We are have been teaching and practicing digital marketing and SEO in South Africa for as long as Google and Facebook has been in existence

Longest-standing accredited SEOPSA (Search Engine Optimisation Professionals Services Association) Partner in South Africa

Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in South Africa – endorsed by the global Search Engine Optimisation Professionals Services Association (SEOPSA) – having trained some of the top SEO Agencies in South Africa BlueMagnet was also the first accredited South African Training Partner to the Digital Marketing Institute (DMI) in Ireland in 2012, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa BlueMagnet has been at the forefront of SEO and digital training and skills development for the past 15 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels

Internationally Trained and Globally Certified Digital Marketing Professionals

All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI) Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles

Human Factors International (HFI) Certified Usability Analysts (CUA’s)

Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation

One of the most experienced SEO Companies in South Africa

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing and SEO Experts in South Africa to deliver only the best Digital Marketing Services to serve our valued clients Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, search console updates, and search marketing tools

World-renowned SEO Tools & Software

We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing and SEO tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing Performance Measurement, Search Engine Optimisation and Website Management We have extensive experience with Google Search Console, SEMrush, Ahrefs, WebCEO, Yoast SEO, Moz, Sitebulb, Screaming Frog and many others

Best-of-Breed Web Development, Creative Design & Digital Marketing Agency Partners

BlueMagnet partners with only the best digital marketing agencies (including web development and design companies) to ensure that your website is planned, developed and optimised according to the highest standards We also partner with Cape Town SEO Agencies, as well as specialist SEO contractors to a provide best practice, quality SEO Services in Johannesburg, Cape Town, and the UK to ensure that your SEO Strategy is implemented to address quick wins and sustainable tactics uncovered in comprehensive website audit