BlueMagnet

BlueMagnet is a digital marketing consultancy in South Africa built around search. Its team of search and digital optimisation specialists helps companies become more visible, win customers more efficiently and measure the results, with strategies designed for both classic search engines and newer AI search tools.

Services

• Search optimisation: SEO work to gain organic leads and outrank rivals, including optimisation for AI search.
• Digital marketing strategy: performance plans based on audience insight, content planning and channel choice.
• Market research and competitor analysis: studies of industry, rivals and customers to find gaps and opportunities.
• Digital audits: reviews and benchmarks of a company's digital assets and effectiveness.
• Training and advisory: digital marketing training for key staff and plans for building digital skills in the workforce.

Customers and markets

BlueMagnet advises SMME and enterprise-level organisations, from executive and marketing teams to technical staff. Travel, tourism and hospitality are among the industries it names.

Key facts

• Based in: South Africa
• Experience: over 20 years in search and digital marketing
• Method: discovery, research and audit before strategy