Bluelight Strategies

Bluelight Strategies is a communications and public relations consultancy. It helps organisations work out which audiences matter, how to reach each one and how to sharpen their message, drawing on both traditional press work and new media, and it also plans media events and places paid advertising.

Products and services

• Message development: core messages adapted for different audiences and places, used across media, fundraising and outreach.
• Branding: a brand platform built on how an organisation is perceived, not just its logo.
• Media strategy: picking the news outlets a target audience follows and using them to raise a client's profile.
• Media relations: news hooks, events and story ideas, backed by targeted personal pitching to journalists.
• Crisis communications: crisis plans, scenario rehearsals and hands-on help once a crisis breaks.
• Advocacy: proactive and reactive campaigns on several levels at once.

Who it serves

Clients include companies, institutions, campaigns and groups doing development and advocacy work.