Blue Lions

Blue Lions is an advertising and digital agency that runs campaigns for international brands and retailers in Africa, the Indian Ocean region and the Middle East. It now sits within SouthNext Group, an independent agency group that also owns Facto, Court-Circuit and Gardeners.

Services

• Integrated campaigns: plans and produces campaigns that run across several channels at once.
• Brand content and films: writes and shoots video and branded content.
• Social media management: runs brand channels on social platforms.
• Media buying: buys online and offline media space for clients.
• Events and print: organises events and produces print and other offline work.
• Strategy and influence: group-level work on strategy, content creation and influencer activity.

Customers and markets

The group works for large consumer brands and retailers. Published projects include a mobile racing game for Michelin at the Diriyah Formula E race, a bottle redesign for a Reunion brewery and films for a flu medicine in West Africa.

Key facts

• Offices: Morocco, Côte d'Ivoire, South Africa, Kenya, UAE, Ghana, Mauritius, Madagascar, Switzerland and France, including Paris and Reunion
• Group: part of SouthNext Group