Blass Marketing

Our team of exceptionally talented professionals works in every key marketing discipline from brand strategy, market research, advertising, and public relations to content creation, web development, SEO and commercial photography

Whether you need a full complement of marketing and advertising agency resources or only certain focused services, the team at Blass Marketing is available to help you achieve your goals and deliver measurable positive results

Gain critical consumer insight with qualitative and quantitative research One-on-one in-depth interviews, focus groups, concept and product discovery, customer satisfaction studies, web usability testing Let us uncover the untapped opportunity for your brand Visit Blass Research

You have 4 seconds to make a first impression The Blass team designs and develops content-rich optimized websites that encourage your visitors to ultimately convert to new customers Our professional web designers are experts in WordPress and other CMS, e-Commerce, and e-Quoting systems Your website should reflect the essence of your brand across all devices Visit BlassWeb com

Print, broadcast, outdoor, or online Leave it to Blass Marketing to write and produce attention-getting creative ads We then crunch the numbers and negotiate the deals to get your message in front of your target market whether local, regional, national, or international And we maximize the effectiveness of your advertising budget We create advertising in over 20 different languages as well

Search Engine Optimization starts with keyword research Understanding your business, customers, and competition will allow us to deliver the best recommendations Your site is updated with a mix of high-quality content and meta data Back links from relevant authorities are added monthly to deliver enhanced credibility, leading to higher rankings For more detailed information visit BlassWeb com Having a user-friendly web experience is an important part of any successful online business strategy, but generating relevant traffic is essential We provide a strategic approach to driving qualified traffic, including integrating search engine optimization (SEO), pay per click advertising (PPC), retargeting, online display, remnant space advertising, and social media campaigns

Our B2B experience includes work with industry-leading, multi-national corporations serving national and international markets We’ve developed campaigns involving virtually every aspect of the marketing continuum, from strategic planning and customer research, to technical writing, sales materials, and print ads For more details

We offer imaginative and innovative photography rooted in classic composition, a balance of color, creative lighting and close attention to detail Our artistic talents are supported by state-of-the-art, hi-res, medium-format, digital photo equipment We have two drive-in studios offering over 2,000 square feet of space Visit Blass Photography

Blass Marketing specializes in creating digital and printed tools that equip a sales team for successful interaction with prospects and customers We strive to provide the resources to both start a conversation and close the sale From technical collateral, case histories, and product literature, to trade-show booths, direct mail, and sales presentations, our skilled team knows what works

Are you seeking creative design and innovative thinking, developed using a disciplined, strategic approach? A process that inspires great ideas proven to capture attention, be remembered, and motivate buyers

Your Marketing Team is Waiting

It’s all about people Yours, and ours, working synergistically to build your brand and engage your prospects, customers, and clients

What makes your partnership with Blass Marketing special? Here you will find a nimble team of extraordinarily talented, creative, and experienced marketers, people with a true entrepreneurial spirit – flexible and responsive to your needs

Our team comprises dedicated experts in all aspects of strategic marketing including, advertising, market research, public relations, content creation, web development, Search Engine Optimization (SEO) and commercial photography

The Blass team is led by the brother and sister team of Ken Blass and Kathy Blass Weiss

Ken has earned a reputation as a masterful problem-solver and marketing strategist His innate ability to see the big picture results in solutions that go beyond the obvious as he continually pushes for the best the agency can deliver to every client

Kathy has a 30+ year foundation of marketing research and problem-solving She is tenacious in getting the answers needed to develop a strategic direction followed by strong execution

Let’s talk Sometimes a casual Zoom meeting, or a face-to-face meeting over coffee while remaining appropriately socially distanced, can be the best way to get to know each other and explore how beginning a relationship with Blass Marketing can help your organization discover new possibilities and gain a competitive edge Call Ken Blass at (518) 766-2222 in our Old Chatham, NY, office or Kathy Blass Weiss at (704) 765-2118 in our Charlotte, NC, office

our top priority is getting to know you and your marketing needs, and then helping to chart a course to help you get where you want to go – achieve your goals We are based in both Old Chatham, NY, and Charlotte, NC, and serve clients throughout the world Let’s explore how we can help you