Black Eye Project

Black Eye Project is a Sheffield creative agency started by people who had worked at larger agencies and wanted a leaner setup. It handles branding, websites, design, social media and advertising, and takes on projects of any size.

What Black Eye Project offers

• Strategy: industry and competitor research, planning, brand positioning, brand management and project management.
• Advertising: traditional and non-traditional campaigns aimed through tone of voice, art direction and targeted media.
• Branding and design: brand creation and identity, packaging, style guides and brand collateral.
• Digital and social: websites, digital work and social media content.
• Photography: images produced to support campaigns and brand material.
• Research and measurement: each job moves through three stages it calls information, insight and impact: studying the market and audience, drawing out one insight for the brief, then tracking agreed KPIs such as sales, reach or engagement.

Key facts

• Based in: Sheffield, United Kingdom
• Approach: research-led briefs with agreed KPIs