Bigfish Creative Group

Bigfish Creative Group is a creative and marketing agency that plans brand strategy and runs campaigns across traditional and digital channels. Its featured case study is the rebrand of Maricopa Integrated Health System, a county safety-net hospital, into Valleywise Health.

What Bigfish Creative Group offers

• Rebranding: name changes and full visual updates, backed by messaging for varied audiences.
• Campaign strategy: campaigns built around awareness, website traffic and appointment bookings.
• Outdoor media: bus wraps, transit shelters and rotating boards.
• Digital media: native, pre-roll, banner and paid and organic social placements.
• Broadcast: radio and television advertising.
• PR and events: earned media, sponsorships and local event activity.

Customers and markets

The agency draws on local healthcare experience, and its Valleywise work reached audiences diverse in background and outlook, including Spanish-language media. Other projects mentioned cover recruitment and food brands.

For Valleywise it ran a launch campaign thanking patients and the wider community, then tracked growth in website visits and new users.