Bigeye

Bigeye is a full-service marketing agency for consumer brands that links its own consumer research to creative, media and analytics work. Its model is a single partner covering strategy through to measurement, so that findings about buyers shape both the creative and where the budget is spent.

Products and services

• Eye Q consumer research: predictive attention modelling, psychographic segmentation, brand tracking and competitive audits.
• Branding and creative: naming, brand architecture, visual identity and campaign platforms that run from social to connected TV and retail shelves.
• Content production: social, video, UGC, product photography, packaging and lifecycle email, pre-tested before launch.
• Performance media: full-funnel media planning and retail media across Amazon, Walmart, Target, Kroger and Instacart.
• AI SEO and GEO: search optimisation for traditional engines and AI answer tools.
• Analytics: connecting data sources into one platform to guide decisions.

Who it serves

Bigeye focuses on consumer packaged goods, pet, food and drink, beauty and direct-to-consumer brands. Earlier work shown includes a direct-to-consumer menstrual product brand.

Key facts

• Sectors: CPG, pet, food and drink, beauty and DTC
• Platform partners: Google, Meta, Amazon, TikTok, Klaviyo and Criteo