Big Idea Advertising

Big Idea Advertising is a branding and marketing agency that builds identities and runs campaigns across digital and traditional media. Much of its portfolio is destination marketing for Caribbean islands, including work to rebuild tourism after a hurricane.

What Big Idea Advertising offers

• Brand identity: new identities and brand refreshes, such as work for St. Maarten, Executive IQ and MMI.
• Destination campaigns: global tourism campaigns for islands including Anguilla.
• Integrated campaigns: joined-up campaigns across digital and other channels.
• Retail design: store design, including a refresh rolled out across more than 20 stores of a soup brand.
• Insights: articles on marketing trends and digital strategy.

Who it serves

Clients include tourism boards, an education brand for business leaders, a trade association for the investment advice sector and consumer brands.

Key facts

• Awards: gold and platinum MarCom awards and three silver Davey Awards for branding and integrated campaigns
• Specialism: Caribbean tourism marketing