BFerraz

BFerraz is a Brazilian creative agency working from the Itaim Bibi district of São Paulo. It describes its approach in three parts: making an impact, entertaining an audience and driving sales. The agency says it has spent 24 years producing campaigns and experiences for more than 240 brands.

Products and services

• Integrated campaigns: work that runs from media and content to influencer activity and the point of sale.
• Promotions: sales promotions intended to build the brand as well as shift product.
• Brand experience and live activation: events and real-world activations, planned through to broadcast.
• Entertainment content: music, video clips, series, short films and other formats made for brands.
• Shopper marketing: activity aimed at the buyer's path before and during purchase.
• Product development and placement: new products taken from concept to shelf, and placements in events and digital spaces.

Who it serves

The agency's showcased projects include work for Suvinil paints, a Pepsi Black promotion, Aussie chicken, the Spaten fight platform launched at Anderson Silva's farewell bout, a Botanique hotel experience and a Galaxy S22 placement at a party.

Key facts

• Based in: Itaim Bibi, São Paulo, Brazil
• Experience: 24 years, as stated by the agency
• Brands served: more than 240, as stated by the agency