AYO

AYO is a Spanish-speaking advertising agency that calls itself an author's agency, working to its own open, collaborative model rather than the traditional agency format. Its name comes from the phrase "me hallo", meaning to feel at ease, and it now belongs to PM HUB while keeping its own culture and independence.

What AYO offers

• Brand communication: strategy and planning to find messages that matter to people and build lasting relationships.
• Audiovisual production: video pieces made for different platforms.
• Radio: radio spots built around a single, well-told idea.
• Outdoor media: creative use of urban advertising spaces.
• Content: material for social networks and traditional media.
• Advisory: ideas and advice to improve a company's performance, carried through to delivery.

Who it serves

Brands wanting communication that crosses platforms instead of relying on digital alone.

Key facts

• Group: part of PM HUB
• Language: Spanish