Archer Communications

Archer Communications is a marketing and business consultancy serving Rochester, New York and the Finger Lakes region, where it has worked for more than 35 years. It supports start-ups and long-established organisations with business planning, sales, marketing and recruitment, and can step in as an outsourced marketing lead.

What Archer Communications does

• Business strategy: brand identity, business model, route to market and business plans.
• Sales support: audience personas, sales plans and sales funnels that turn leads into customers.
• Marketing: marketing plans, reputation building and digital campaigns.
• Fractional CMO: acting as a company's chief marketing officer when that role is vacant.
• Recruitment marketing: employer branding, culture programmes and employee video testimonials to attract candidates.
• Video production: building video libraries for clients.

Who it serves

Businesses and organisations in the Rochester and Finger Lakes area, from new start-ups to firms that have traded for decades. Published client comments come from a convenience store chain and a maintenance software company.

Key facts

• Region: Rochester, New York and the Finger Lakes
• Experience: over 35 years