Arc Worldwide

Arc Worldwide is the commerce and shopper marketing arm of Publicis Groupe. It plans, measures and refines campaigns that reach people at each stage of buying, from search through to the shop shelf, and sits alongside the Leo Burnett Group.

Products and services

• Shopper marketing: campaigns aimed at people as they decide what to buy, online and in store.
• Retail and point-of-sale work: in-store material and connected point-of-sale ideas for brands.
• Commerce strategy: planning growth for brands selling through retailers and digital channels.
• Agentic search thinking: published guidance on how brands can show up when shopping assistants do the searching.

Who it serves

Arc works with consumer brands; its published work includes packaging for Miller High Life and food-focused retail campaigns.

Key facts

• Parent group: Publicis Groupe
• Recognition: staff named Women of Excellence by the Path to Purchase Institute