Addiction Web Marketing Pros

Web marketing for addiction treatment and mental health providers

Addiction Web Marketing Pros works only with behavioral health. The firm designs websites, writes content, manages search and social media, and runs paid advertising for treatment providers, with a focus on clients whose patients pay privately or carry PPO insurance. The facilities it lists include residential and inpatient addiction treatment, intensive outpatient programs, partial hospitalization, medical detox, mental health and psychiatric services, eating disorder clinics, sober living and transitional recovery housing, and process addictions such as gambling. It also names psychiatrists, psychologists, therapists, counselors, interventionists and recovery coaches.

Websites written for the people searching

The firm says a site for a treatment center should do more than exist. It is built to appeal to a particular audience, informing and reassuring a person looking for help for themselves or a family member, and showing that the provider offers the right course of treatment.

Search, social and paid work

Organic and local SEO is shaped by what the firm describes as deep knowledge of addiction and mental health services. Social media is run with defined aims such as branding, business development and building referral routes. For paid advertising and listings, the firm argues that a marketer which works in one industry knows its trends and analytics, so returns on paid campaigns improve. Beyond these it describes an A to Z approach to web exposure, taking in every acquisition stream that fits a client's demographic, plus online reputation management, web press releases, informational articles, wiki citations and branding or re-branding aimed at a strong, wide web presence.

How the firm says it operates

The founder has worked in behavioral health web marketing since 2008, and the firm says calls go to its own staff rather than an overseas call center, at any hour or day of the week. It describes its work as performance-based and contract-free, and states that about 85 percent of clients arrive by direct referral and that its client retention rate is above 95 percent. Other points it advertises are United States based service and support, regional exclusivity options, and a campaign customized for each client. It also says it applies the principles of recovery to the way it works, and that it knows the field in detail, from therapy types and accreditation to licensure variations, health insurance standards, and the difference between 12-Step and non 12-Step programs.

Addiction Web Marketing Pros is a digital marketing firm that works only with the behavioural health sector. It builds websites and runs search, social and paid campaigns for addiction treatment centres and mental health providers, with a focus on the private-pay and PPO side of the market.

Services

• Website design: sites written and structured for people seeking treatment for themselves or a family member.
• Organic and local SEO: search optimisation shaped around addiction and mental health services.
• Social media management: accounts run for branding, referral building and business development.
• Paid ads and listings: management of pay-per-click campaigns and paid directory placements.
• Reputation and exposure: online reputation management, press releases, articles and brand or rebrand work.

Who it works with

Its client list covers residential and inpatient rehabs, intensive outpatient and PHP programmes, medical detox centres, eating disorder clinics, sober living homes and psychiatric services. It also serves individual psychiatrists, psychologists, therapists, counsellors, interventionists and recovery coaches.

Key facts

• Founder: Ron Prosky, who also serves as executive director
• Specialism: behavioural health and addiction treatment marketing only
• Support: client calls are answered by the founder or a named colleague rather than an outside call centre