Accolade

Accolade, also known as Accolade Creative, is a branding and design agency that works solely in hospitality. It helps boutique hotels, multi-site restaurant groups, bars and stadium food and beverage operators sharpen their positioning and carry it through every point where guests meet the brand.

What Accolade offers

• Brand identity — creating and refreshing brands for hotels, restaurants and venues.
• Menu systems — menus designed with revenue in mind.
• Packaging and in-store materials — applying a brand to packaging, printed material and social channels.
• Interior and merchandise design — branded interiors, merchandise and advertising for venues.
• Repositioning — wider branding work linked to a property's commercial results.

Who it works with

Larger hospitality brands and independent operators across North America. Examples it cites include a New York City restaurant rebrand, a Silicon Valley hotel repositioning and a multi-city arcade bar chain.

Key facts

• Sector: hospitality only
• Region: North America